Project Process
This part will provide a descriptive image that illustrates our team's comprehensive project development process. We compiled the visuals and information from a variety of sources, cited them in the report, and reproduced these ourselves.
-
Determine the current media portrayal of the client.
Figure 1. Fanpage Karma (2022) Top 50 most used words in BluSaigon’s post 1/9/2022 to 1/12/2022 [screenshot], Fanpage Karma website.
Figure 2. Word cloud of most frequent words in the comments collected from 32 posts from BluSaigon’s Facebook page from 1/9/2022 to 1/12/2022 .
Target audience research:
Empathy map
Persona
Consumer journey based on behavior of target audience.
This is the stage where we brainstormed about our big ideas and how to implement them through various concepts. After developing various large ideas and concepts, we attempted to narrow them along to those that better matches the insight and the message.
Came up with 3 concepts for pitching.
Font and Color pallete.
Design sketches for the artifact.
Mockups
and
Artifacts.
