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Project Process
This part will provide a descriptive image that illustrates our team's comprehensive project development process. We compiled the visuals and information from a variety of sources, cited them in the report, and reproduced these ourselves.


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Determine the current media portrayal of the client.





Figure 1. Fanpage Karma (2022) Top 50 most used words in BluSaigon’s post 1/9/2022 to 1/12/2022 [screenshot], Fanpage Karma website.

Figure 2. Word cloud of most frequent words in the comments collected from 32 posts from BluSaigon’s Facebook page from 1/9/2022 to 1/12/2022 .


Target audience research:
Empathy map

Persona



